You are not alone.

Hair thinning can be emotional and overwhelming. Find confidence in our proven performance, natural ingredient technology, scientific research and expert advice. Let Aveda help you find solutions to achieve thicker, fuller hair.

 

1Cleveland Clinic, Hair loss in women. 2Cleveland Clinic, Why Do Men Go Bald? And Is There Anything You Can Really Do About It?

NEW invati ultra advanced

Our most

advanced

solution for

thinning hair.

Experience our latest

breakthrough, powered by our

exclusive triple-action follicle

vitality complex.

Our Breakthrough Innovation

Feel the power of performance. When dealing with an issue as serious as hair thinning, results matter.

Our latest scientific breakthrough

Our latest scientific breakthrough

Introducing our latest scientific breakthrough.

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Book your custom mini facial service at an Aveda store

Plant-Powered Technology

See how invati ultra advanced works to instantly thicken hair by 11% and reduce hair loss by 77%.

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Proof of Performance: Cleansing Power

Discover the cleansing power of invati ultra advanced exfoliating shampoo light.

Proof of Performance: Antioxidant Power

Discover the Antioxidant Power of the Invati ultra Advanced Revitalizing Scalp Serum.

BioTech Natural Ingredient Technology

Nature is powerful. Harnessing scientific research and biotechnology, we've introduced our most innovative naturally-derived formula for hair loss due to breakage. Feel assured knowing the ingredients are responsibly sourced and of the highest quality.

Creates a

healthy

follicle

environment​

to support a healthy

hair life cycle with our

exclusive follicle

vitality complex1

Our latest scientific breakthrough

Exclusive Triple-Action Follicle Vitality Complex

Aveda's new and exclusive biotech natural ingredient technology. See how our new Triple-Action Follicle Vitality Complex works!

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Active Natural Ingredients: Eclipta Prostrata + Alpinia

Active Natural Ingredients: Eclipta Prostrata + Alpinia

Learn about about the powerful ingredients that power the Follicle Vitality Complex.

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Aveda Expert Series: Responsibly Sourced Ingredients in Invati Ultra Advanced

Aveda Expert Series: Responsibly Sourced Ingredients in Invati Ultra Advanced

Hear from Paula Marrs, Sr. Manager Global Sustainability as she discusses Aveda’s responsible sourcing.

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Boost vital
follicle
energy

with the exclusive complex featured in our new, 98% naturally derived2 scalp serum for thinning hair.

Aveda Experts and Science

For over 20 years, Aveda has been a pioneer and thinning hair. Step into the lab with us! Hear from our product marketing and scientific experts on making of invati ultra advanced.

Our latest scientific breakthrough

Aveda Expert Series: 4-step system & regimen

Becky Murphy, VP of Product Marketing takes us through a history of Invati as the authority in hair thinning treatment for over a decade.

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Active Natural Ingredients: Eclipta Prostrata + Alpinia

Aveda Expert Series: Breakthrough follicle science

Alison Pawlus, Aveda Scientist & Pharmnagognist, takes us through the scientific storytelling and insights on the breakthrough follicle vitality complex.

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Hair Thinning 101

Getting to the root of Hair Thinning with Aveda Scientists. What causes hair thinning, and how you can prevent it.

LEGGI SUBITO

 

 

 

 

 

4-step system 

thickening foam

Instantly thickens hair up to 11% and feels like you have 11.000 more hairs on your head.3 All with the power of BioTech Naturals, high performance naturally derived4 actives.

Artist Styling Tips

Learn from industry experts on how to style your hair to be thicker and fuller with confidence and ease to look and feel your best.​

Our latest scientific breakthrough

Invati Ultra Advanced Expert Styling Tips

Hear from our Global Education Expert , Bea Carmichael shares her tips and tricks to to achieve thicker, fuller styles for thinning hair.

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Active Natural Ingredients: Eclipta Prostrata + Alpinia

4 easy steps to thicker, fuller hair NEW invati ultra advanced

Learn 4 easy steps to thicker, fuller hair with the NEW invati ultra advanced.

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4 step regimen + styling with our thickening foam

A male perspective: Begin a new chapter for thicker, fuller hair.

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Boost vital follicle energy

Boost vital

follicle

energy

with the exclusive

complex featured

in our new, 98%

naturally derived5

scalp serum for

thinning hair.

CUSTOMIZE YOUR HAIR CARE ROUTINE

CUSTOMIZE YOUR HAIR CARE ROUTINE

Try our Hair

& Scalp Check

By understanding your

unique hair needs we

can provide a custom

set of recommended

products to re-define

your Invati Journey. ​

1Refers to Eclipta Prostrata, Alpinia Officinarum Root, and Zingiber Officinale (Ginger) Root Extract, which can help protect the follicle from external aggressors for visibly healthy hair.


2Naturally derived per the ISO 16128 Standard. From plant, non-petroleum mineral sources, and/or water.​


3BioTech Naturals include high-performance extracts, ferments  and ferment-derived ingredients, and naturally derived* polymers and functional ingredients. 1Ex-vivo testing after use of the


4Invati Ultra Advanced™ 5-step system of shampoo, conditioner, serum, leave-in and foam.On average, people have 100.000 strands of hair on the head.


5Naturally derived per the ISO 16128 Standard. From plant, non-petroleum mineral sources, and/or water.​